Why B2B brands switch to Account Based Marketing (ABM)?
In a traditional marketing campaign, you target all your website visitors with generic content and wait for them to act. Account based marketing helps you identify your visitors, discover high-value accounts, and engage them with personalized campaigns.
87% of B2B marketers reported that their ABM initiatives outperform their other marketing investments in terms of ROI (ITSMA)
91% of companies using ABM increase their average deal size, with 25% reporting an increase of +50% (SiriusDecisions)
208% increase in revenue witnessed by companies using ABM (MarketingProfs)
82% of B2B marketers said ABM greatly improves sales and marketing alignment (LinkedIn)
RoundView’s Account Based Engagement Platform – Key Capabilities
Align your marketing and sales teams
RoundView account-based engagement platform is built for sales, marketing, and customer success. Uncover rich data on the potential accounts, integrate teams to perform efficiently, optimize customer engagement, and win accounts.
Create account specific landing pages
Create, nurture, and accelerate engagement at scale with landing pages that are thoroughly optimized with highly relevant content, images, CTAs, and resources.
Deliver Hyper-Personalized Experience
Reap the benefits of content personalization and drive optimal engagement with every account. Achieve account-level personalization and tailor content based on every buyer’s behavior, real-time intent, category, and more.
Segment dynamically and run ABM campaign
Run hyper optimized campaigns with the best-fit accounts that are segmented based on various combinations of attributes. Place your target accounts in the most relevant campaign segments to maximize your outcomes.
Create a rich pool of marketing content to engage the buyer accounts at every stage of their purchase journey across all channels. Take advantage of smart features like push notifications and pop-up forms.
Insightful experiments and personalized ads
Launch A/B testing experiments and configure your ad campaigns based on the outcomes. Get resourceful budget insights and identify the accounts that matter the most where you need to focus your spending.